My story
A journey to mindfulness with fashion
Way Things Form started off as a channel for slow jewellery in 2020. Founded by the Estonian designer Mirjam Kristian. After gaining design and business experience from renowed fashion brands in London, such as couture house Ralph & Russo, Mary Katrantzou and Reiss, she started with a small selection of handmade jewellery, that was bold and unique.
Around the same time she joined the #nonewclothes movement, pledging to not buy any newly produced clothes for a month. While looking for the next step for Way Things Form, Mirjam started understanding the burden of the fashion industry more and more. This one month turned into many more months.
So, she started travelling the world to map out secondhand shops that can compete with the newly produced fashion. Way Things Form became a platform for promoting all things mindful and sustainable.
The #nonewclothes lifestyle has now been a regular life for Mirjam for 4+ years.
Services
Seconhand fashion shopping tour
Whether you are looking for a fun day activity with friends or would like to learn to go through secondhand stores with a pro, I can help! The tours are available in Tallinn, Copenhagen and Helsinki.
People often don’t get around to shopping pre-loved clothes, as it is simply too unusual for our regular habits. Let yourself be guided through the secondhand shops with confidence!
Invite me as a speaker
Need to inspire people to be more mindful with their fashion choices or shift a mindset? Get in touch and let’s discuss it further!
Mirjam Kristian
Founder
Change starts with us
I invite you to try out new sustainable habits to start.
And believe, that change can have huge impact, if us, as consumers voice our opinions with our choices.
Get in touch
If you feel inspired or would like to chat about sustainability and fashion, I’d be happy to hear from you!