Archive

The room lights up when Liina Maria enters the scene. When we met for the interview, she wore a bright yellow oversized sweater and a big smile. 2025, interview by Mirjam In her professional life, Liina Maria Lepik has led Estonia’s country promotion, commanded boardrooms and navigated global cultures. What caught my attention ...

Despite secondhand fashion becoming more visible on sidewalks, catwalks and social media alike, quite a few tired myths still linger. April 2025 And frankly, it’s time to let go of them—gently, like a vintage silk slip. Secondhand is not a compromise. It’s a choice. A powerful, personal, often joyful one. And I'm here ...

Footwear is more than just a functional necessity—it’s a statement piece that can make or break an outfit. For those who embrace bold, expressive fashion while staying committed to sustainability, finding the perfect pair of shoes can be a challenge. Many sustainable footwear brands prioritise minimalist aesthetics, but for true style ...

The fashion industry can be given 2 intros: 1. It's about glamour, style, self-expression, trends and and social status. or 2. It's about excessive water usage, carbon emissions, waste and a significant contribution to global ecological challenges. January 2025 Luckily. The industry has produced so much by now that we could wear new clothes for years ...

When I started my sustainable fashion journey. there was one thing I couldn't compromise - my maximalist style. I guess that's why you are here as well. June 2024 I really do find it difficult to pick up black clothes. Colours and prints are what make my world so wonderful. And if ...

I love Halloween! Why? Because it gives us a reason to get creative and become different characters! But unfortunately, it also promotes massive over-consumtion. So the question is - how can we create sustainable Halloween costumes? October 2024 If you start planning early, you can avoid buying unnecessary items that you'll wear ...

In March 2021 I travelled to Madeira, one of the most magical islands of Europe. But why is this such a significant fact to highlight at the beginning of this #NoNewClothes story? April 2025 It was this particular adventure that kicked off my #NoNewClothes journey. Right before this trip I bought my ...

When did sustainability become so hip? I don’t know the exact timeline, but if I were to guess – probably when we realised that we are consuming a lot more of the planet than we are giving back. 2024 These days, sustainability is kind of the trendiest word in fashion as well. ...

Have you ever wondered what it takes online secondhand shops to curate a great e-store? Updated 2024 Let me tell you - a lot. Why? Because unlike fast fashion brands, that photograph an item once and sell 1 000 000+ pieces of it can afford the photoshoot to be fancy. Online seocondhand ...

If I ask you to name famous fashion labels or famous department stores, you could probably list quite a few. And no matter where you’re from, most of us would know quite many of the same names. But if I were to ask you to name famous secondhand boutiques, how ...